Business calculator category

Marketing calculators

Evaluate advertising performance and customer acquisition economics with practical marketing metrics.

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Featured tools

Measure the revenue generated for every dollar of ad spend.

Calculate customer acquisition cost from acquisition spend and new customers.

Estimate customer lifetime value from revenue and retention inputs.

Calculate simple return on investment from investment cost and final value.

Calculate average cost per acquisition from campaign spend and acquisitions.

Calculate average cost per click from ad spend and clicks.

Calculate cost per thousand impressions from ad spend and impressions.

Compare customer lifetime value with customer acquisition cost.

Calculate the ROAS needed to cover product cost at a given gross margin.

Calculate conversion rate from conversions and total opportunities.

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Each tool explains the formula, shows a worked example, and links to related calculations so you can move from one decision to the next.